Ford of Britain closed 2016 by recording its highest ever commercial vehicle sales of 118,000 units, a 14.6 per cent increase from 2015. The official 2016 figures issued by the Society of Motor Manufacturers and Traders (SMMT) show that Ford of Britain have not only achieved 40 consecutive years of car sales leadership, but they have now 51 years of UK commercial vehicle sales leadership!
Andy Barratt, Ford of Britain chairman and managing director, said: “Ford has consistently provided UK customers with the most appealing vehicle range and our CV range is the best ever, offering class-leading vehicles in all key segments."
“The after sales experience provided by the UK’s largest dealer network together with the huge investment into Ford’s UK commercial vehicle range has helped to deliver the best CV sales figures in over 50 years of leadership. Significantly, the increasing strength of that business reflects in a growth in retail demand and a reduction of rental share and the best after-sales support, supplied through the strongest dealer network.”
Ford’s CV range secured a 30.6 per cent market share in 2016, up from 24.8 per cent in 2015, where the Ford Transit has continued to lead the UK CV sector since its launch in 1965. More impressive is that Ford commercial vehicles lead all of their respective segments throughout 2016, including the Ford Ranger which achieved record sales in 2016; 13,292, up by more than 65 per cent compared with 2015!